S U S T A I N A B I L I T Y
"YOU CANNOT LOOK BEAUTIFUL BY KILLING A LIVING BEING"
Art is a celebration of Life itself and we believe that it should not cause suffering to any living being, however small.
Therefore, it's not just about clothing, more of Emotions!
Keeping the mission statement in mind, our brand follows the strict policy of not using any kind of Animal skins, leather, silks (except cruelty-free Ahimsa / Peace Silk) or fur.
MATERIALS AND INNOVATION
'Ahimsa silk or Peace silk' is a fabric that is created in the most humane manner possible. While normal silk is created by boiling millions of silkworms to their death in order to create the ultimate fabric, in case of Peace silk, we wait while the silkworm has completed it's natural life cycle to use the silk yarn which is used to create the ultimate fabric. We use different variants of this fabric which is woven beautifully and use it to create different looks and styles. This fabric portrays the philosophy behind our brand, which is to strengthen sustainable fashion and makes our clothes beautiful while celebrating life in all its forms.
We also work with the wide range of pure fabrics, cotton fabrics, viscose fabrics, naturally dyed organic handloom khadi fabrics, pure denims etc. We are continuously working on introducing new smart sustainable fabrics in our designs.
'AHIMSA SILK' / PEACE SILK
ORGANIC & PURE FABRICS
Denims preparations & productions for textures & de-coloured patches generally requires multiple procedure of acid washing, enzyme washing which requires litres of water and therefore ends up polluting the fresh water and ecosystem.
However, we are using the fresh pure cotton denims from mills which aren’t acid or chemical washed and hence used directly for Hand Painting & stitching keeping the basic base & colour of the fabric classic and monotoned.
SUSTAINABILITY IN PRODUCTION
UPCYCLING, RECYCLING & REUSE
Up-cycling is one of the most important part of our studio where we recycle or use all the unwanted fabric scraps, kept aside during the production. . Similarly, the process here shows the top getting embroidered using the leftover scrap fabrics, the flowers are developed using the ribbon embroidery technique and then filled with little sequins to give a final twinkling touch.
We at our studio, try to develop a couture piece everyday, one of it’s kind which is made up of recycled and unwanted fabrics, to portray the beauty of sustainable living!
UPCYCLED YARNS & THREADS
Since beginning, we are in constant contact with different export houses and their vendors based in same region as ours, who supplies us the good quality of excessive ordered or unused leftover embroidery yarns and threads.
These threads has been intricately used in creating our iconic french knots embroidered menswear and womenswear ensemble.
ZERO-WASTE PATTERN CUTTING
Zero-waste pattern cutting is a process of drafting the patterns & toiles in such a way that there won't be any wastage of fabric or there won't be any fabric leftovers after cutting the fabrics.
We have also constructed many of our garments in such a way that it should follow 'Zero-waste' pattern cutting guidelines and should be sizing friendly and can fit easily to someone after gaining or loosing their weight in future.
LESS CARBON FOOTPRINTS
All our goods are produced locally to help reducing carbon footprints.
We have introduced the technique of Hand-painting in our garments for printing. Since the normal printing or digital printing requires litres and litres of water, the technique of hand-painting not only uses 1-2 cups of water but also promotes local artistans of the town.
Since the technique of printing is by hand, therefore there is always a slight 5%-10% variation in the print of the every second piece as compare to the original one. This not only makes the piece slightly different from the previous one but also signifies our exclusive customised service to our clients.
As a concerned sustainable luxury couture brand, we have created large cardboard boxes to protect our luxury garments during shipping and transits, which are made up of the upcycled cardboard sheets (Leftover cardboard sheets from shoe & other industry's bulk orders) to promote the idea of upcycling and recycling.
Along with the boxes, all our hanging tags and strings are made up of bio-degradable paper and recycled cotton threads.
As an eco-friendly brand, we strongly follows non-plastic policy and therefore only use paper, fabric byproducts and masking tapes in our packaging.
We would like to request all of our lovely customers to kindly recycle or reuse our shopping bags, papers and boxes, as they are designed in such a way that they can be used for a way more longer period of time and can be recycled very easily.